String Automotive is a SaaS company providing business intelligence software to car dealerships
String created a new product category for the automotive industry that has resonated with hundreds of dealerships — the String Dealer Positioning System® (DPS). The DPS is a business intelligence dashboard that allows a dealership or agency to sell more efficiently by tracking leads, traffic, and sales data. It incorporates a recommendation engine to target buyers by demographic, ZIP, dealer marketshare, or other user-defined variables. I worked extensively with front and back-end developers and senior leadership to craft a patented user interface that streamlined complex functionality into an easy-to-use experience. The DPS is the growth product of the company and within two years was 50% of the String’s revenue.